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pilhofer donohoe You're really not getting their impact. Even other ad tech companies are running their ads through Google Ad Manager. 99% of ad placements on reputable web sites have to pass through GAM, and have to use it for accounting purposes. It *all* passes through Google...Permalink On twitter.com
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pilhofer donohoe Google could literally--this is not me being exaggerated or overblown--flip a single default in their own software and fix the majority of the web's performance problems.Permalink On twitter.com
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pilhofer donohoe And easily the majority of all ad creative pass through a Google system and/or exchange somewhere. They run the underlying infrastructure of ad tech. Every other ad tech company in the world that works with reputable sites is only doing what Google lets them get away with...Permalink On twitter.com
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pilhofer donohoe And that's not even getting into the fact that most of the shitty javascript on websites is only there explicitly because it's in support of header bidding which only exists to try and resist Google's landlord cut on ad tech infrastructure...Permalink On twitter.com
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pilhofer donohoe At the end of the day every bit of performance problems related do ads on the web... which is the majority of performance problems on the web, lie at the feet of Google in one form or another. That's *why* their pressure on performance is fundamentally insulting...Permalink On twitter.com
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pilhofer donohoe It's not only the performance problems are mostly Google's fault & mostly within Google's individual ability to fix. It's also that performance pressure--though I agree sites need to fix their performance--is also a convenient way to block out attempts to scrape back independencePermalink On twitter.com
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pilhofer donohoe There are plenty of bad actors and shitty script in ad tech... And let's not get started on React. But if you want to see the problem actually solved you have to go to Google first.On twitter.com
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pilhofer donohoe As someone who has worked in just this, trust me there's plenty of things to do to improve site performance. We sell a product that does exactly that. But at the end of the day, no matter what you do, the biggest blocker is still Google and they're not doing anything to fix itPermalink On twitter.com
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