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eric_seufert For sure. I once had a recruiter for a big site quote an expected rev # to me I was going to be expected to deliver & I straight up laughed at them. They went forward, but lo and behold a few years later they shut down the whole project b/c it never hit anything close to goals.
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eric_seufert A lot of ad tech vendors and pitches going to top level execs at these companies and painting them an entirely unreal vision of what ads can make them because ad tech is filled with scam artists with impressive resumes.