Chronotope’s avatarChronotope’s Twitter Archive—№ 140,640

        1. …in reply to @eric_seufert
          eric_seufert I'd say the thing is that people don't like ads... they notice. Overly heavy, overly animated, ads that push the page around, stuff like that annoys people. But the avg ad, or an in-Facebook ad, doesn't bother people because they're either banner blind or not parsing them as ads.
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      1. …in reply to @Chronotope
        eric_seufert Like... part of the misinformation problem has clearly been users don't understand in-feed ads as ads.
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    1. …in reply to @Chronotope
      eric_seufert But on the biz side not only does the low ad experiance rarely return results, but ad free subs rarely work out monetarily at higher scales.
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  1. …in reply to @Chronotope
    eric_seufert At the end of the day people vastly underestimate banner blindness which, conservatively impacts 70% of banners, because actually accounting for it would mean admitting two things: all the targeting in the world won't stop basically unaccountable immense inefficiency....
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    1. …in reply to @Chronotope
      eric_seufert And two: that the type of in-feed and search ads that are Facebook and Google's bread and butter are inherently misleading and unethical.
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