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Remember how excited all the big brands were to sell their gear on Second Life? Yeah... I suspect it will go just about the same for the "metaverse".
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In theory the addition of NFTs to the mix make the idea of digital collectibles more sound... but in reality who gives a crap?
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If you want to wear Nikes in VR (tho Mark needs to give avatars legs first) and someone with passion and time can program them as effectively or better than Nike HQ... and prob will give them away for free, then why bother paying for Official Nike Digital Gear?
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The problem with branded clothing in digital settings where users can create their own content is that paying for things sucks enough that people will figure out how to build stuff on their own. And if it's a space where people can't create their own content no one wants to play.
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Napster etc etc etc....
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