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The most interesting thing here is that it looks like perhaps 1/6th of users who were included in the origin trial regularly cleared 'recent' local data, presumably with the expectation that this would increase their privacy, even though it doesn't clear old cookies or 3p cookiesPermalink On twitter.com
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TBH, I did not expect that high a percentage of users to be *actively* clearing their user data. I am *very* curious what users expect to be happening when they 'clear recent data' and if what is actually happening matches their expectation.On twitter.com
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Obviously the users within an origin trial have their own selection bias that makes this sort of number not easy to generalize, but 16% of ad conversions impacted by users actively taking an in-browser privacy action is very interesting.Permalink On twitter.com
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(A statistical note: I said up thread 1/6th of users participating, but that isn't a fair way to frame it, it's 1/6th of conversions which isn't likely to map 1-to-1 with users)Permalink On twitter.com
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I would love to see a study examining what users think various browser privacy actions that they can take actually do and comparing that to what those actions do in reality.Permalink On twitter.com
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Mood +3 🙂