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I've been seeing some interesting pushback on the AGs vs Google lawsuit allegations. Here's the thing... if the text of the lawsuit isn't provably false, it's just as much of an ethical indictment of the ecosystem and Google's black box role in it as if it was provably true.Permalink On twitter.com
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The details are bad in the lawsuit, as noted in this attached thread. And some of the response is people going 'well I know X is technically wrong' and I don't think that's the defense you think it is. That it's even possibly true is problematic... jason_kint/1451620400174190602Permalink On twitter.com
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Because of the specific trust challenges it presents the burden here of not just saying 'this didn't happen' but proving it is definitively false. And I suspect that proving some of these things false, regardless of their accuracy, is going to be hard...Permalink On twitter.com
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My point here is that I suspect the fact that much of the ad tech ecosystem is designed to be without accountability might prove a useful defense in many discussions, but here the lack of accountability is going to be the Achilles heel in rebutting the accusations in the lawsuitPermalink On twitter.com
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And I think more is at stake for how other parties interact with Google than just the lawsuit's result. And proving out the negative is going to be important for the other stakeholders.Permalink On twitter.com
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Anyway... I'm not here to make an argument one way or another right now, I still have to read the whole thing, but I think that we're seeing a turn in that 'reality vs what can be proven' has been beneficial for big tech... & now that reality distortion field is turning on them.On twitter.com
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