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eric_seufert Well, the chumbox doesn't care, it gets the money as long as the ads show somewhere and get clicked. It's revenue optimal for the fraud sites because... and hold with me this is difficult to explain but... :Permalink On twitter.com
Mood -7 🙁
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eric_seufert The owners of the fraud sites send non-human users to lots of high value sites (like WSJ) using that specific chumbox software, acquire a user cookie from the chumbox script that looks valuable and then return to their fraudulent site and click on chumbox ads & then...Permalink On twitter.com
Mood -6 🙁
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eric_seufert The chumbox scripts see high value users and more importantly they see high value users *clicking* on the fraud sites, so they rate those domains as likely to get high value user clicks, they route the high value ads to the fraud sites, and get those results reinforced...Permalink On twitter.com
Mood -8 🙁
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eric_seufert The last time I audited traffic a publisher purchased from a chumbox company, I saw that ~80% of the clicks that came to our site were non-human traffic that originated on clearly fraudulent sites that had high value ads...Permalink On twitter.com
Mood -3 🙁
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eric_seufert When we examined the non-human traffic behavior we saw a pattern of clicking through below article links, the non-human traffic was designed to just loop through chumbox sites and then return to its own and use the generated user cookie to look high value and then click...Permalink On twitter.com
Mood 0
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eric_seufert Traffic buyers anticipate high levels of loss, so they don't really check (20% of purchased traffic being valid is actually good in the minds of many buyers), the chumbox company gets money from the buyers who don't check sources, ...Permalink On twitter.com
Mood 0
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eric_seufert And the fraud sites get money by supplying high value clicking users. Which makes the chumbox company look legit and burnishes their numbers. Everyone leaves happy because standards are low and 80% of the buy just disappears into the ether into a shadow economy...Permalink On twitter.com
Mood -2 🙁
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eric_seufert The core problem is that this all works great as long as everyone doesn't care. And almost no one does.On twitter.com
Mood -2 🙁
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eric_seufert And then TAG rolls in and certifies everyone so whenever someone notices it was a problem the people involved can point and say 'look we did our due diligence how could we anticipate this was a problem'Permalink On twitter.com
Mood -2 🙁