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swodinsky ireneista Vortex_Egg It's even more than that, b/c advertising creates needs & manufactures a thing to fill them, who it chooses for particular needs, & how it targets that communication can end up shaping generations basically by accident. And that's why this article is a fav howtonotsuckatgamedesign.com/2013/12/marketers-fear-female-geek-2/Permalink On twitter.com
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Mood -2 🙁
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swodinsky ireneista Vortex_Egg This is how algorithmic red-lining happens, brands aren't buying metrics, but for Facebook those metrics create profit when the targeting narrows. User based targeting will never be safe at Facebook's scale not because of its precision in targeting, but it's breadth of limitationPermalink On twitter.com
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Mood +2 🙂
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swodinsky ireneista Vortex_Egg The danger of precision targeting is less in its effectiveness at incepting us with brands, that's as effective as ever, but in 1. how it reinforces behaviors in concert with the social feed & 2. In how effective it is at limiting people from opportunities, of material, & thoughtPermalink On twitter.com
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Mood +6 🙂
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swodinsky ireneista Vortex_Egg Ironically... I am so worried about Facebook's impact *because I think advertising is an important part of the media landscape in the world we live in right now*, not because I hate advertising.Permalink On twitter.com
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swodinsky ireneista Vortex_Egg Until we reach space socialist utopia... Advertising is a major way in which opportunity flows through capitalist markets, not just jobs, but in all sorts of opportunities of thought, future, and interaction.On twitter.com
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Mood +5 🙂