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swodinsky Vortex_Egg ireneista Yes, that's why conversion-based metrics pricing is misleading. Clicks don't actually matter as much as an effective presence in front of the user that makes an impact. CPC is not about driving conversions so much as conversions are looked at as a proxy for larger effectivenessOn twitter.com
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swodinsky Vortex_Egg ireneista This is also generally why publishers resist last click schemes. No brand gets to the last click without significant work entering the user's awareness in earlier encounters.Permalink On twitter.com
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swodinsky Vortex_Egg ireneista There's a reason most marketing funnels start with "awareness"! en.m.wikipedia.org/wiki/Purchase_funnelPermalink On twitter.com
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swodinsky Vortex_Egg ireneista Agencies go out of their way to make so much of this sound either like hard math or mystical mumbo-jumbo. But there's a reason my marketing 101 textbook started with that chart. Getting a user to buy is a long, head bashing, repetitive process that has no tricks in reality...Permalink On twitter.com
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swodinsky Vortex_Egg ireneista If that wasn't true, we wouldn't be so dependent on pre-existing brands to sell things. But we are, which is why "growth hacking" is either buying bots for other bots, or it's an expensive marketing blitz (or more often, in the hands of incompetence, both).Permalink On twitter.com
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