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swodinsky Vortex_Egg ireneista I think it's more complicated, metrics are what's used to sell ads to advertisers, like a sale can make you willing to buy a car, but you still have to go into it to buy a car. Advertisers aren't buying metrics, that's the way they understand what they assume they are buying...Permalink On twitter.com
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swodinsky Vortex_Egg ireneista There is a longer answer I should come back to, but what advertisers buy, or at least think they are buying, is the ability to manufacture consent...Permalink On twitter.com
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swodinsky Vortex_Egg ireneista Efficacy aside, the core principle of advertising is that the right ad, in front of the right person, in the right place, at the right time, is going to incept the idea of their product into your head to hatch when needed. That's what advertisers think they're buying.On twitter.com
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swodinsky Vortex_Egg ireneista And advertisers go into it knowing that ads mostly are going to go unheeded. It's the minority of "conversions" that make up for the majority of costs.Permalink On twitter.com
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