Chronotope’s avatarChronotope’s Twitter Archive—№ 139,216

              1. I think that the mistake this piece makes is in assuming Facebook's "image" can be repaired or that's the point of its comms strategy. I don't think the comms strategy now is about reputation management, it's about other stuff now, mostly 2 things... benedictevans/1446428471044067352
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            1. …in reply to @Chronotope
              First, as we've seen in coverage of the *sigh* metaverse Facebook believes it's own brand is poison and is trying to pivot away. So the majority of its PR maintain good relationships basically to support that pivot, but the Facebook brand is doing something else...
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          1. …in reply to @Chronotope
            Twitter reply guy tactics right out of Tr*mp world under the Facebook brand should look familiar. Like Tr*mp flaks it's not a performance for the public... It's a performance for the fans. It's for helping internal folks continue to feel self righteous & investors to see "action"
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        1. …in reply to @Chronotope
          Reputation management is for keeping customers. It assumes you can still get more or that there's a risk of people leaving. Facebook's Blue App already has all the people it's going to get and they're as locked in as they possibly can be. It doesn't need to worry about the public
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      1. …in reply to @Chronotope
        It's all about making Facebook seem unfairly attacked to its fans, internal folks, & stockholders. He acts like he's the little guy unfairly targeted by a conspiracy of lies because that helps internal folks justify feeling like they are being punched down on, when that's untrue
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    1. …in reply to @Chronotope
      See... when you're performing "poor put upon me" as a brand for folks that include the Facebook C-suite, getting called to congress is a good thing, proof that you're 'breaking through this unfairness put upon the brand'
      oh my god twitter doesn’t include alt text from images in their API
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  1. …in reply to @Chronotope
    Gotta understand the audience here. And it isn't us.
    On twitter.com Twitter logo Chronotope’s avatar ❤️ 11 Favorites Mood 0
    1. …in reply to @Chronotope
      Also, this: film_girl/1446466848371793920?t=XQa3ayiWYcjtgKzdoClJJA&s=19
      Permalink On twitter.com Twitter logo Chronotope’s avatar ❤️ 2 Favorites Mood 0

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