Chronotope’s avatarChronotope’s Twitter Archive—№ 139,206

  1. This is frustrating to read because if buyers really want to get on specific publishers the most perfect deployment of ads.txt isn't going to be better than just going directly to the specific publisher via direct sold or programmatic guaranteed. duncanwc/1446441679272042496
    On twitter.com Twitter logo Chronotope’s avatar ❤️ 6 Favorites Mood +4 🙂
    1. …in reply to @Chronotope
      Open exchanges, by their nature, make real transparency impossible and are incentivized to misdirect. There are just too many players between buyers and publishers incentivized to do the wrong thing because that's how the open ad market is structured.
      Permalink On twitter.com Twitter logo Chronotope’s avatar Mood -2 🙁

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