Chronotope’s avatarChronotope’s Twitter Archive—№ 138,859

  1. I do think that is there is one key takeaway from Ozy it is that the metrics, regardless of their veracity, are more important than the matter.
    On twitter.com Twitter logo Chronotope’s avatar ❤️ 10 Favorites Mood +3 🙂
    1. …in reply to @Chronotope
      It's not just in digital media, but because of how ad tech transforms marketing and how that has transformed measurement. No matter the business, the metrics override any sense of reality. Ozy is not the only place where clear evidence contradicted The Numbers but the metrics won
      Permalink On twitter.com Twitter logo Chronotope’s avatar ♻️ 1 Retweets ❤️ 12 Favorites Mood +4 🙂

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