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swodinsky There's prob a real good essay in the idea that ad tech/tracking deforms the propaganda model of media: user data, of specific type & scale, is now the mechanism by which intermediaries achieve a license to advertise and flak doesn't hit media as much anymore, it hits advertisersPermalink On twitter.com
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Mood +1 🙂
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swodinsky So many of media's problems come from creating an advertising landscape where the ads exist outside of and apart from the context and as a result they have almost cut themselves out of the whole advertising process, letting advertisers move easily to other platforms.Permalink On twitter.com
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Mood -3 🙁
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swodinsky And as a result... trying to use the media for propaganda is almost a defunct process, old school. Influence, manipulation and propaganda now primarily flows through ad systems...Permalink On twitter.com
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Mood -7 🙁
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swodinsky Users aren't "the product" they're the target... but that was always the case, it's just the methodology, accuracy and scope of hitting the target that's changed. That's why I hate the whole 'if you're not paying your the product' saying. It doesn't get the point of the process.On twitter.com
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Mood -3 🙁