Chronotope’s avatarChronotope’s Twitter Archive—№ 138,365

    1. So... Besides the fact that people have been talking about this, the likely reason this hasn't been talked about more in the press is because these businesses lowered ad costs with personalized user targeting and I bet they don't want to admit that on the record. soundslikecanoe/1440117177538031619
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  1. …in reply to @Chronotope
    Businesses built their models & customer acquisition budgets on the assumption highly individualized targeting would be there forever. They know it's a bad thing well enough to not talk about it, they know people are angry about it... they just never believed change could happen
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    1. …in reply to @Chronotope
      And I think that's the key thing. Not only has the past four years been a huge red light that things were eventually going to change, everyone, including Facebook, has been warning them. They could have adjusted their biz models but...
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      1. …in reply to @Chronotope
        like most ad tech reforms, they thought all this talk about privacy was all sizzle, no steak. Because whenever the industry has promised to self regulate it hasn't actually changed anything. But things are changing now...
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        1. …in reply to @Chronotope
          I have no tears for the companies that failed to prepare for clearly coming increases in marketing costs any more than for the publisher that refused to have a website along with their print edition. Sea changes happen, but none was easier to see coming than this one.
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          1. …in reply to @Chronotope
            And if you were working with an agency that didn't prepare you... Fire them. But does that impact cause me to be concerned for the future of small internet businesses? Only the preexisting ones. New ones will quickly learn that their going to need to budget differently...
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            1. …in reply to @Chronotope
              And this is capitalism yo. There will always be new ones. And I'm sure there are plenty that aren't complaining because they *did* prepare....
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              1. …in reply to @Chronotope
                And at the end of the day, we, as a culture, have higher priorities than if the next DTC toothbrush company or whatever can have cheap ads. Chronotope/1425450563903311872?s=19
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                1. …in reply to @Chronotope
                  oh no. They might have to compete on product quality, or support antitrust regulation instead of aiming to be the next monopoly, or do market research outside of an ad targeting panel. I can't feel much sympathy for companies that can't adapt to such an incredibly obvious trend.
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                  1. …in reply to @Chronotope
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                    1. …in reply to @Chronotope
                      If you're an internet business the one thing you should absolutely have figured out by now is: nothing lasts forever.
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