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braedon thezedwards Huh, that's an interesting idea... I'm not sure! The use case that seems designed for OTT/CTV, where there is a central operator who is activating what is essentially an embedded app. But I see what you mean about it being similarly an embedded media-style experience.Permalink On twitter.com
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braedon thezedwards Here's an interesting thing in the mix: apparently according to Google and ads.txt authors (admittedly in 2017) the idea that a single url might represent multiple direct relationships that it serves is working as intended, tho I agree there's a grey area. github.com/ampproject/amphtml/issues/10388Permalink On twitter.com
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braedon thezedwards A different case here for sure. And interestingly, it doesn't appear to me that the proposed solution of caching ads.txt files on AMP Cache subdomains was ever executed? But useful reference.Permalink On twitter.com
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braedon thezedwards I really wish a direct buyer would weigh in on this, because they usually are not involved in conversations around standards like ads.txt, but it's their interests that are being served and maybe the current solution suffices or maybe they need additional definitions?Permalink On twitter.com
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braedon thezedwards Like... What does Unilever, as one of the more informed and clued in buyers, think? I need to make a friend over there so I have a buyer to ask this stuff.On twitter.com
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braedon thezedwards I think the big question is: if the content is from domainA, exists on domainA, has positions entered into the bidstream as domainA, is known to readers as being from domainA, is it really relevant that the content happens to be living for this pageview on domainB?Permalink On twitter.com
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braedon thezedwards I mean it's 1 thing if domainB uses domainA's identity in the bid stream to put advertisers in some other context (but I think it's fair to assume Microsoft owned website Bing is not doing that). Though if the bid systems are working correctly, none of that money goes to domainBPermalink On twitter.com
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braedon thezedwards And flip side is the case of domainB using their ID on domainsC-Z without any content shared between those domains in order to confuse the quality and content of the inventory. But that's entirely a different problem entirely as far as I can see?Permalink On twitter.com
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braedon thezedwards You've been digging deep into these formats lately braedon, I'm curious what you think here too.Permalink On twitter.com
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braedon thezedwards And also have you seen a lot of use of INVENTORYPARTNERDOMAIN?Permalink On twitter.com
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