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thezedwards Wait, I'm confused, are you saying that Bing directly selling ads on syndicated content that lives on its domain and site is improper? If the content exists on Bing dot com and Bing owns the pipes that make the preroll pop up, shouldn't it be marked as DIRECT on Bing's ads.txt?
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thezedwards (Also worth noting that we're 100% talking about video here, I think, and Zeus Prime is not a video platform, but let's put that aside and dig into this specific issue of something happening on Bing)