-
This brings up a really interesting topic someone challenged me with in a presentation I did a few years ago, which is: how do we parse this type of action by fraudsters when what they make per month (like in this example) is greater than the avg annual salary in the country? riovictoire/1439589481896550405Permalink On twitter.com
♻️ 3 Retweets
❤️ 14 Favorites
Mood +3 🙂
-
There's a tendency to look at this situation and see companies big and small getting ripped off and criticize the fraudster. But if I was in their shoes I would also proudly post a check where I've made more in a month than some people's annual salary in my country...Permalink On twitter.com
❤️ 2 Favorites
Mood -3 🙁
-
And when it was framed to me this way, my thinking around this shifted significantly. It really isn't useful or productive to try and stop individuals maxing their take from the system... when the problem is the system...Permalink On twitter.com
❤️ 5 Favorites
Mood -5 🙁
-
Trying to take on individual fraudsters is pointless if the economic incentives are so huge. I mean... if you could make your annual salary in a month by running a sketchy app or website... wouldn't you?!? ...On twitter.com
❤️ 8 Favorites
Mood -5 🙁
-
So solving fraud isn't possible by going after individual actors, the problem is a system like Facebook, the ad tech ecosystems involved need to be reformed, repaired and have their loopholes closed. That should be the primary focus of all our anti-fraud approaches...Permalink On twitter.com
❤️ 2 Favorites
Mood -3 🙁
-
The economic incentives for fraud to be attempted are insurmountable in our current world, but the economic incentives of companies who interact in the ad tech ecosystem to continue to allow that fraud to occur are easier to resolve. The ad tech ecosystem needs to be *better*.Permalink On twitter.com
❤️ 1 Favorite
Mood -3 🙁
-
And a big part of that means attacking the real profiteers of ad tech fraud, the people who make money on it at scale and without any consequences--the ad tech companies who route it, activate it, and refuse to intercede...Permalink On twitter.com
❤️ 1 Favorite
Mood -6 🙁
-
So to solve ad tech fraud, the companies involved need to fix their systems, tighten their loopholes, and be held accountable for fraud. Or we need global socialism. I'm not sure which thing will happen first.Permalink On twitter.com
❤️ 2 Favorites
Mood -7 🙁
-
(For context: It's hard to find for-sure numbers, but a little bit of searching seems to indicate that the annual salary in Myanmar is between 3,000 and 7,000 USD)Permalink On twitter.com
❤️ 1 Favorite
Mood -1 🙁
-
As riovictoire states in their thread (which I encourage you read and dives into the disinformation / propaganda side, which also has its own significant incentives) the fault--and responsibility for resolution--lies with the ad tech companies, including Facebook.Permalink On twitter.com
❤️ 2 Favorites
Mood +2 🙂