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humanpropensity I think the bigger problem with the big credit agencies involved is that their data is more precise and better joined to individual user identity in a way that say... 80% of DSPs couldn't get close to, and even UUID providers aren't going to be as good at...Permalink On twitter.com
Mood +4 🙂
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humanpropensity What's upsetting is that credit agencies have the power to create a real indelible cross-site... but also cross-context identifier for users, one that can be applied to them in the same way when targeting an ad or deciding if they are eligible for a loan. That's a vast reach.On twitter.com
Mood -1 🙁
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humanpropensity I don't think it's crazy to say that the idea that an ad targeting ID might be attached to the same dataset that contains my SSN is a pretty offensive one, regardless of if a marketer can or can't see all of the data in that set.Permalink On twitter.com
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Mood -3 🙁