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honestly the fact that we've gone ahead and let *experian* get into the ad targeting game is evidence of total societal failure
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does the data freeze I had to initiate when you leaked my gd social security number and credit history apply to stop marketers from targeting me using experian data? I bet not.
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ad tech: playing capitalism on nightmare mode
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Ad Tech, it gets worse: TransUnion becomes the 2nd consumer credit reporting bureau to joins the mess of ad targeting UUID systems. Everything is very very broken. mediapost/1430158989099212804
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credit checking agencies are a crime against users and never has their existence been more obviously gross and exploitative than when they take your financial data to "validate" your User ID for ad tech targeting.
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you know what would be good... if I could use data checkout or data deletion laws built for ad tech to get free credit checks or remove my data from the horror show companies like experian and transunion call their core business, but I'm sure they have a loophole to prevent that.
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The fact that what has unfortunately become a major part of America's financial infrastructure is apparently double-dipping on it's data to make even more people pay for the same data again and again and again should be setting off all the alarm bells in Washington DC.
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That companies who make us feel this are now using the same data to target ads should be a high-level, every opinion page, national outrage... but it's 2 hard-to-understand businesses doing something hard to understand so we're just going to let it pass? nytimes.com/2017/09/22/your-money/equifax-breach.html
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I hate this so so so much. I hate that the credit checking companies persist. I hate that we are allowing them to get into ad targeting. I hate that we live in a world where they feel safe to just casually drop PR announcements knowing that no one understands how awful they are.
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In a just world these announcements and the appearance of these credit checking companies in trade pubs and at ad tech conferences should be enough to pull literally every name involved into a congressional hearing.
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As long as this is somehow allowed to happen we have all the proof we need: our laws are broken, our privacy is broken, we are in need of reform & federal regulation. The ultimate test case: if a credit checking agency can get into ad tech user targeting... things are broken.