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The worst thing about retrograde forces in future-of-ad-tech convos is how they pretend things will remain exactly the same. 100s, prob 1000s, will likely loose their jobs & see companies crater b/c a subset of ad tech leaders encouraged cos to stick their heads in the sand.
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It is sort of weird that here we are in 2021 and the question of contractors working on the Death Star, from Clerks, is still of significant philosophic relevance. startedwithatweet.substack.com/p/who-works-engineering-at-skullcrusher