Chronotope’s avatarChronotope’s Twitter Archive—№ 136,839

      1. I made a bet 4 or 5 years ago w/someone that Reddit could never sustainably run programmatic ads no matter how detailed their tagging or clever their targeting. At it's scale its a collision of limitless brand safety issues together w/ad quality issues and a highly vocal audience johnwilander/1424856458542280712
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    1. …in reply to @Chronotope
      There's this mentality that if you have a high scale of users you can just flip on programmatic ads on your site/app and make tons of money. Like magic! But it is constantly constantly disproved. No legitimate site/app has ever pulled this off.
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  1. …in reply to @Chronotope
    The places that do pull this off either have fake users, or fake user interaction through arbitrage... or are Facebook because users directly sign up & also they own their entire end to end ad systems, bidding tools, metrics, and even they allegedly might be bsing those numbers
    On twitter.com Twitter logo Chronotope’s avatar ❤️ 16 Favorites Mood -6 🙁
    1. …in reply to @Chronotope
      If the supply wasn't poisoned by fraud/malvertising If most targeting wasn't filtered through caching & proxies If the ad targeting industry didn't proxy domain-level data for user-level data If reddit wasn't filled w/content offensive to brands Mby reddit could use programmatic
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      1. …in reply to @Chronotope
        Also, tbh, it seems like just a nightmare for everyone involved. Who wants to be the face of 'oops a Pepsi ad is next to some crypto-misogynistic-fascist nonsense'? This isn't a dunk on reddit which has done a lot of work trying to clean up its disaster-place, but UGC gotta UGC.
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        1. …in reply to @Chronotope
          Aram's 5th Ad Tech Axiom: All user-moderated/uncompensated UGC will, at high enough scale, eventually become Barrens Chat and Barrens Chat is unmonitizable.
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          1. …in reply to @Chronotope
            (Unless you are Facebook, for some unfathomable reason)
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            1. …in reply to @Chronotope
              end card Chronotope/729754865686188032
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