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The Hard Thing about being an engineer in the midst of the Future of Ad Tech discussions is it is very easy to see an immediate technical problem (the end of 3p) & propose technical solutions, b/c (ironically) it's easy to get lost in the fun engineering-based hard problems...Permalink On twitter.com
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Mood -2 🙁
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Which is to say: it is easy to miss the forest for the trees because the trees feel complex and difficult and are meaty problems you can dig your teeth into (sorry to mix metaphors), whereas the forest is a more slippery concept.Permalink On twitter.com
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Mood -5 🙁
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But there are larger problems then just the existence of the third party cookie. Pretending we can just recreate the old way of the world with fun technical workarounds that allow us to drop the 3rd party cookie but keep everything else the same isn't going to work.Permalink On twitter.com
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Mood +1 🙂
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The forest of digital advertising is dark and filled with terrors. Cutting down a tree here and there and putting armor around a few others isn't going to solve the problem. Users & regulators have real significant arguments against ad tech business practices...Permalink On twitter.com
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Mood -1 🙁
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In some ways I wonder if it wouldn't have been better for everyone in the long term if the 3rd party cookie just turned off at the end of this year and we were left to rebuild from its ashes.Permalink On twitter.com
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Mood +2 🙂
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So much from ad tech firms is creating false hope that things aren't going to change. By technical fiat, regulatory enforcement, or user action things will change. It's just a matter of how fast and if you are willing to make changes in an environment that is inimical... for now.On twitter.com
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Mood +2 🙂