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You: Ad tech will eventually see the push back by users and governments and decide to self-regulate. Me: UUIDs and Pseudo-identifiers are the solution ad tech has just now come up with in response to the end of cookies. You: ...
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It's wild that congress is out there being like "unregulated user data sharing is bad and dangerous for at least three entirely different reasons" and the Ad Tech industry's response is: "ah, but what if the tracking was more accurate AND more persistent?"