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"Under law, it [GPC] must be honored by covered businesses as a valid consumer request to stop the sale of personal information." - The Office of the Attorney General on California's government website. oag.ca.gov/privacy/ccpa
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Great news! GPC is an absolute best-case scenario for publishers, bypassing complex user flows, delayed API outputs and a variety of other technical problems that make things difficult for first-parties in an opt-out system. Hopefully more regulators will start looking its way!