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joshin4colours Yeah, but flip side is it could push to make *bad* changes. If people who are most engaged in reading content are deactivating things that signal content is successful (ad impressions, end-of-content events, etc...) then it could encourage bad behavior by pubs and advertisers.
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joshin4colours This is my biggest concern, that reading modes incentivises web developers to build UX that take advantage of the *least* discerning readers.