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thensim0nsaid I mean... ads? The answer here is you capture people's attention and direct some portion of it to ads. Especially if you are a local newsroom, direct sales to local biz is especially useful for your readers and the local business. Even if it isn't display ads it's ads...
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thensim0nsaid Like you could argue for some form of subs/notification prompts/texts instead of display ads, but the realization of value will still be using that communication channel in order to funnel user attention towards an business's ads
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thensim0nsaid in purest form, display ads are just one methodology of connecting reader attention to business offers. But that is a thing of value to readers and also... no matter what particular methodology or channel, ends up being recognized as an "ad".
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thensim0nsaid The more I think about it, the more I think that the better question is probably: why do we need ads that are *personalized* down to the user level, to which there really isn't a great answer that I can think of.