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kfranasz I think it isn't quite as simple as a number. You also have to account from when counting starts, what conditions under which the ad is loaded, and under what method the refresh is executedPermalink On twitter.com
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kfranasz Also, many systems, including AdX allow and request publishers to attest if they have a refresh active, what type it is, and how frequently it triggers. Buyers can make an informed decision if they take an interest.Permalink On twitter.com
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kfranasz Also, worth noting we all mostly work under the IAB definition of what makes an ad visible: 50% in view for at least 1 second. The core problem is likely in that definition as it has been established.On twitter.com
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