Chronotope’s avatarChronotope’s Twitter Archive—№ 134,260

        1. Via today's QZ newsletter qz.com/emails/quartz-obsession/2015806/?utm_source=email&utm_medium=quartz-obsession&utm_content=e80b166a-c357-11eb-b8e8-7e154f33a947 : "72%: Americans who worry that what they do online is being tracked by companies" Yes, users do not want to be tracked.
          OpenGraph image for qz.com/emails/quartz-obsession/2015806/?utm_source=email&utm_medium=quartz-obsession&utm_content=e80b166a-c357-11eb-b8e8-7e154f33a947
          Permalink On twitter.com Twitter logo Chronotope’s avatar ♻️ 1 Retweets ❤️ 4 Favorites Mood -3 🙁
      1. …in reply to @Chronotope
        "40%-60%: The (rather low) accuracy rate when two companies try to match the cookie data they have on the same set of consumers" Ad tech's promises, even in current 3rd party cookie era, of truly addressable ads are bullshit b/c it is built on bad data! qz.com/2000490/the-death-of-third-party-cookies-will-reshape-digital-advertising/
        OpenGraph image for qz.com/2000490/the-death-of-third-party-cookies-will-reshape-digital-advertising/
        Permalink On twitter.com Twitter logo Chronotope’s avatar ❤️ 4 Favorites Mood -6 🙁
    1. …in reply to @Chronotope
      "2.7%: Increased likelihood that a person will buy something from an ad that uses cookies vs one that does not, according to one study" The status quo of cross-site tracking is not commercially useful and it's ethically corrupt so why are people defending it?
      Permalink On twitter.com Twitter logo Chronotope’s avatar ♻️ 1 Retweets ❤️ 4 Favorites Mood 0
  1. …in reply to @Chronotope
    “I’m not particularly sad about the demise of third-party cookies because they were never really that accurate, never really that useful, and in fact I think this whole thing has helped us all to rethink what data matters.” - sjpretorius
    On twitter.com Twitter logo Chronotope’s avatar ❤️ 2 Favorites Mood +1 🙂

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