Chronotope’s Twitter Archive

…in reply to @Chronotope
"40%-60%: The (rather low) accuracy rate when two companies try to match the cookie data they have on the same set of consumers" Ad tech's promises, even in current 3rd party cookie era, of truly addressable ads are bullshit b/c it is built on bad data! qz.com/2000490/the-death-of-third-party-cookies-will-reshape-digital-advertising/
On twitter.com ❤️ 4 Favorites 2021 Jun 2 Mood -6 🙁

…in reply to @Chronotope
"2.7%: Increased likelihood that a person will buy something from an ad that uses cookies vs one that does not, according to one study" The status quo of cross-site tracking is not commercially useful and it's ethically corrupt so why are people defending it?
Permalink On twitter.com ♻️ 1 Retweets ❤️ 4 Favorites 2021 Jun 2 Mood 0

…in reply to @Chronotope
“I’m not particularly sad about the demise of third-party cookies because they were never really that accurate, never really that useful, and in fact I think this whole thing has helped us all to rethink what data matters.” - sjpretorius
Permalink On twitter.com ❤️ 2 Favorites 2021 Jun 2 Mood +1 🙂
…in reply to @Chronotope
It continually baffles me anyone would argue in defense of 3rd party cookies... but then I remember that most ad tech companies make their money being unaccountable black boxes that over promise, under deliver, & cover their tracks while earning billions Chronotope/1078010850877816832
Permalink On twitter.com ♻️ 1 Retweets ❤️ 2 Favorites 2021 Jun 2 Mood +1 🙂

…in reply to @Chronotope
QZ also has a great interview with the inventor of the cookie, who joins the inventor of the pop up and the inventors of the banner ad in the club of 'people who invented the fundamental underlying technologies of ad tech and fully regret it'. qz.com/2000350/the-inventor-of-the-digital-cookie-has-some-regrets/
Permalink On twitter.com ❤️ 7 Favorites 2021 Jun 2 Mood +1 🙂

Chronotope’s Twitter Archive—№ 134,245