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mchowla The use of cost-benefit analysis is an inherently capitalistic method. If problems are created by capitalism, then you cannot understand those problems as problems if capitalism is your only lens. There are other methods of analysis that stake human rights issues as inviolate.
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mchowla Also, many many people have already noted that the economic value of the current status quo of ad tech is very unclear, as I documented: Chronotope/1399708614227644417