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Has any ad tech company ever had any consequences for any of their major public fkups? Even where it's a major failure of their core product? They just keep chugging along not doing anything properly, don't they?
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Like, if I'm a brand, what do I even do as a reaction to stop this from happening again? nandoodles/1394431582585466880?s=19
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No one did anything from this other than shake a finger and say naughty as far as I can tell? digiday.com/media/ad-techs-bid-caching-controversy-explained/
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Everyone does bad thing report says, but no individual entity admits to doing things so *shrug*. businessinsider.com/ana-report-alleges-widespread-ad-agency-kickback-schemes-2016-6
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People are definitely lying but no one in specific is lying is a pretty constant theme unfortunately. digiday.com/media/latest-trend-ad-tech-fraud-faking-gdpr-consent-strings/
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Just add more technology and hope it somehow keeps the other technology accountable while loading down the ad with heavy code and giving more money to middlemen instead wooo