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swodinsky jeremybmerrill dmarti TBC 50% of the point on FLoC is to assign them meaning that marketers buy like 'this FLoC is looking to buy a car' and the other 50% is lookalike targeting like 'this FLoC us regularly visiting your typically site so target them elsewhere'. And...Permalink On twitter.com
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swodinsky jeremybmerrill dmarti The Google Ads white paper absolutely was about attaching them to specific topics like 'News' as proxy for interest and making it targetable on that basis...On twitter.com
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swodinsky jeremybmerrill dmarti And absolutely different ad tech and publisher coalitions can look at this to define specific relative meaning on the basis of their exposure to use FLoCs relative to their content published... BUT...Permalink On twitter.com
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swodinsky jeremybmerrill dmarti The problem is always going to be computational, the FLoC ids need regular recalculation of meaning using ML at the site, middleman, or buyer level. The more you recalculate, the higher the effectiveness, & guess what ad network has the most computation and CS degrees available?Permalink On twitter.com
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