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pbannist I mean this is specifically the CWV measurement the author is showing there. But yes I agree, the AMP cache is the biggest advantage of AMP pages (I'm not sure the new ranking will measure AMP pages in-cache?). And AMP is performant! ...
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pbannist I'm just saying that AMP-like tactics can be applied to standard pages, get matching or better performance, and get significantly more revenue.
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pbannist Especially in the context of the ever decreasing percent of its traffic it actually sends to publishers, the changes in regard to SERP placement and CWVs should make all publishers step back and do some recalculation to balance the value of AMP - sparktoro.com/blog/in-2020-two-thirds-of-google-searches-ended-without-a-click/