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I could not screen shot it in time, but got a Google Pay YouTube ad that focuses on capacity to turn off tracking and called the product "Privacy that makes sense", proving that been the big G is getting in on Privacy Marketing...
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Found the ad, which showcases the ability to turn off the feature that uses your purchase data to personalize.... unspecified but presumably ads. m.youtube.com/watch?v=9WhCSvxNfVs
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Sometimes it looks like even Google thinks it would be better off without its ad business.