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The irony of micro targeting is for all the invasive inhumane data collection, studies show it isn't effective, users are put off by it, and the intervening middle men of ad tech/marketing are too incompetent to use it and leverage massive tech investments to fake the metrics. azeem/1370301348772782083
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A more private and less targeted universe of digital advertising would advantage publishers, users, and the brands running ads. But it would render irrelevant many of the greater than 8,000 ad tech products and companies... so the fight continues.
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