Chronotope’s Twitter Archive—№ 130,706

"User IDs in the bidstream are not a privacy-compliant way to continue targeting users on the open web. Their announcement signals the inevitable end of identifiers, and will put anyone that has invested in, and bet on, user identifiers alone, into a spin" adexchanger.com/the-sell-sider/exit-your-bet-on-bidstream-identifiers-because-googles-news-means-its-time-to-double-down-on-cohorts/