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tomgara jeremybmerrill swodinsky TimothyBuckSF cwarzel Nah, it didin't work that way, consolidation tended to squeeze journalism salaries and the change towards digital advertising that happened also destroyed local advertising monopolies many local papers held to their immense profit.Permalink On twitter.com
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tomgara jeremybmerrill swodinsky TimothyBuckSF cwarzel This is perhaps more sympathetic coverage than is justified of local news monopolies, but useful for understanding the history: ajrarchive.org/article.asp?id=69Permalink On twitter.com
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tomgara jeremybmerrill swodinsky TimothyBuckSF cwarzel And some hard stats: journalism.org/fact-sheet/newspapers/ People weren't really aware of it, because in the 90s you don't really think of any newspaper but the one you were receiving... but newspapers basically were printing money in local markets.Permalink On twitter.com
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tomgara jeremybmerrill swodinsky TimothyBuckSF cwarzel It wasn't unusual for nationals like the NYTimes to load up on ads in print either, bringing in huge profits by literally creating new pages for it. A Sunday edition in the 90s counted hundreds of pages.Permalink On twitter.com
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tomgara jeremybmerrill swodinsky TimothyBuckSF cwarzel I wrote a little simulator so you can get a feeling for yourself how it works, the way that a local monopoly on advertising basically enabled newspapers to balloon to huge heights and profit - newspaper-business-simulator.glitch.me/Permalink On twitter.com
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tomgara jeremybmerrill swodinsky TimothyBuckSF cwarzel Ah, found the cardinal example: "on Sept. 14, 1987, a New York Times edition that weighed 12 lbs. and presented 1,612 pages" washingtonpost.com/blogs/erik-wemple/wp/2015/09/14/new-york-times-sends-out-5-4-lb-sunday-newspapers/On twitter.com
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