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Consumers, normal consumers, are absolutely aware of privacy issues and care about them. More than that: they are clearly pro-privacy. nytimes.com/2021/01/13/technology/telegram-signal-apps-big-tech.html
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This idea among pundits--that privacy is something only Twitterati & activists care about--is very clearly bullshit. If your tech product isn't privacy forward, or you aren't thinking about how to market its privacy features, you're not going to have a successful launch anymore.
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If I was a VC the first question I would be asking any new tech company is: what is the privacy angle here?