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mkramer tweetdkp I always recommend AdContrarian's book BadMen - bookshop.org/books/badmen-how-advertising-went-from-a-minor-annoyance-to-a-major-menace/9780999230701 And for origins stories, two good ones are: fastcompany.com/3037484/the-trailblazing-candy-colored-history-of-the-online-banner-ad And: theatlantic.com/technology/archive/2014/08/advertising-is-the-internets-original-sin/376041/On twitter.com
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mkramer tweetdkp AdContrarian But generally the big problem is that for digital journalism there was no before, newspapers were doing so well in the 90s ( ajrarchive.org/article.asp?id=69 ) that they didn't bother to steer digital ad tech and so it was taken from them and went in some terrible directions...Permalink On twitter.com
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Mood -7 🙁
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mkramer tweetdkp AdContrarian Really right now the problem isn't reverting to the past, but trying to figure out an entirely new approach to huge swaths of publisher economics.Permalink On twitter.com
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Mood -1 🙁