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acfou swodinsky robinberjon Yeah. The lines of distribution, the specific targetings, the ecosystem of support, and a long running capacity to do basically unlimited arbitrage via ad tech in order to acquire readers, send them down algo defined (for ads then content) rabbit holes, & convert them into leadsPermalink On twitter.com
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acfou swodinsky robinberjon Those leads become super useful fo al*-r*ght, not just to sell them BS brain pills or get them on Tr*mp mailing lists, but also because every email can get re-uploaded to targeting systems, especially Facebook's, to push them further along and show them an event this week in DCPermalink On twitter.com
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acfou swodinsky robinberjon It isn't just that ad tech provided the funding. It provides the acquisition to a find and capture vulnerable people and builds the models that define funnels of content that go from 'watches Fox occasionally' all the way to breaking into congresspeople's offices.Permalink On twitter.com
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acfou swodinsky robinberjon The thing about algorithmic recommendation systems is that they exist to capture attention *in order to push it towards ad tech*. The systems that make this happen wouldn't work the way they do if not for attention-economy-driven ads & personalization nytimes.com/interactive/2019/06/08/technology/youtube-radical.htmlPermalink On twitter.com
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acfou swodinsky robinberjon If the only thing the system cares about is capturing eyeballs at scale then slavish dedication, obsessive behavior, tribalism, etc... those are features, not bugs.Permalink On twitter.com
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acfou swodinsky robinberjon And that isn't even getting into how ad tech itself has a tendency to destroy trust in they type of factual media that is important to a healthy democracy. digiday.com/media/top-publishers-still-stuck-distributing-fake-news/Permalink On twitter.com
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acfou swodinsky robinberjon One of the reasons I like this old article is because it makes the trust issue explicit. The goal of highly personalized advertising is to identify vulnerability and exploit it: as he says targeting ads at people when they are "most vulnerable." cnn.com/2010/TECH/05/14/google.job/index.htmlPermalink On twitter.com
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acfou swodinsky robinberjon And that's when the system works as intended. It isn't even getting into the more underhanded exploitation like - artplusmarketing.com/how-to-illegally-sway-an-election-using-sponsored-content-2f81995ce201Permalink On twitter.com
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