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robleathern These business lack the tools to determine just how well they did for themselves and Facebook doesn't give them the tools to detect fraud or inaccuracy that comes from inside Facebook via users or systems errors. Now FB employees have identified the positioning here as bs...
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robleathern Generally, the best numbers are the ones we only have Facebook's word for. Now that word is being challenged on multiple fonts. And it basically has been continually since the video numbers turned out to be bs.
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robleathern The problem isn't 'so Facebook ads work' anyway. The problem is: do they work as promised?