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pwthornton A little bit of everything at the intersection of the web and media, which was something that looked like a good idea in 05 because many newsrooms were still doing very little of anything when it came to tech... (an ok article recalling this here: journalism.co.uk/news/so-you-found-a-newsroom-unicorn-now-what-/s2/a584453/ )...
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pwthornton But generally the idea always was to cover: - audio podcasts - video on the web - reporting - interactive / data reporting - web design - project mgmt - web development - social media and just generally pulling an entire newsroom into being properly online.
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pwthornton The irony being that most publications that needed that type of help collapsed b/c they couldn't get mgmt to move the right direction, and new pubs grew up looking only for specialists with specialist training for each of those things, leaving unspecialized "unicorns" to struggle