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One thing I'm only just realizing is how much of the ad tech ecosystem's technology exists not only to create opportunities for middlemen but solely for their benefit, with no downstream benefit accruing to publishers who they claim to represent.On twitter.com
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It isn't just the parasitic behavior of sucking up the share of revenue that they claim is theirs because of what they enable, but it is also a whole class of activity and code that exists solely to generate additional revenue on their behalf.Permalink On twitter.com
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It's exhausting diving into what is essentially a shadow economy that exists in a space between advertisers and publishers but barely accrues any value for either side.Permalink On twitter.com
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