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johnwilander Hmmm, yeah, I think it is about finding that line between how behavior can inform contextual targeting vs targeting that is based on behavior is where we're going to have the most trouble figuring out the line. I wrote more about that at: Chronotope/1270500232569278464Permalink On twitter.com
Mood -1 🙁
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johnwilander I think, in general, some degree of assumptions about behavior will always be baked into systems like advertising. The trick will be to not make it self-reinforcing and to assure that it doesn't lock users into boxes or bubbles.Permalink On twitter.com
Mood +2 🙂
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johnwilander I'm hoping for a future where we have tools to inform users about what is going on and allow them to interact with and control the assumptions that advertising or recommendations systems make about them, to open them up to more possibilities instead of less.On twitter.com
Mood +3 🙂
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johnwilander I liked blog.mozilla.org/firefox/hey-advertisers-track-this/ as a sort of prototype of the way things can go in that regard.Permalink On twitter.com
Mood +2 🙂
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johnwilander I also wrote a little about how Spotify's music suggestion system may also show the right direction for 'personalization'--which is generally desirable in theory--but under the user's control. aramzs.github.io/fun/2020/11/09/spotify-asks-listeners-to-hack-its-algorithm.htmlPermalink On twitter.com
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Mood +2 🙂