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"'But the problem is that all of these data sets are terrible. They’re dirty.' Many types of information, after all, are gathered and processed by humans..." nymag.com/intelligencer/amp/2020/09/inside-palantir-technologies-peter-thiel-alex-karp.html?__twitter_impression=true
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The fact that the defense department and the ad tech ecosystem have a serious overlap in structural problems is one of those little details to keep you up at night.