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This is interesting. It is likely worth diving deeper into some of the implications. On Facebook a lower price can, as this article identifies, come from a lot of places. But success at getting a click & targeting audiences advertisers are less interested in prob are at play themarkup/1321784136370130949Permalink On twitter.com
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The weird thing about Facebook is that where cheaper pricing would usually mean more general targeting, on Facebook, more specific targeting is usually the core of a strategy to lower prices on Facebook. 'More likely to get clicks' will also drive down price.Permalink On twitter.com
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But that isn't the only reason. I wonder if part has to do with who precisely is being targeted and what it might mean if voters who have a low value to general advertisers have a high value to Trump.Permalink On twitter.com
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Then there's the big question: is Trump better at playing the algorithm by writing posts users are more likely to click... Or is the algorithm pushing more people towards "engagement" that looks like Trump? ...Permalink On twitter.com
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Is he deforming himself for the algorithm, or has the algorithm been exploited by him? This is the big question because what it really asks is: did Facebook create the shape of the Trump campaign? Is it molded to metrics or an incidental match up?Permalink On twitter.com
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This is the disturbing underlying unanswered question underneath this type of reporting, one hard to know if we can ever answer: is Tr*mp a fascist by nature? Or is he a fascist because it's the cheapest way to get ads in front of voters?Permalink On twitter.com
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Or to put it in stark ad tech terms Is destroying America a really effective ad buying optimization strategy?On twitter.com
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Because if it turns out that the cheapest way to get your face and name in front of millions of Facebook users is by being a naz*... it won't stop with Trump.Permalink On twitter.com
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