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emilybell jbenton TowCenter Exactly, when I was examining social trending on Facebook I found that the most effective way to force a trend was to have many different sites publish similar headlines on the same topic. Surely that too is part of the impact with these fraud sites. Chronotope/787304508422557697?s=19
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emilybell jbenton TowCenter It is perhaps ironic that my pitch in that conference session was that, if publishers wanted to thrive in social, spinning up a large network of tiny focused websites to repeat and aggregate content was a straightforward path to success and worth examining for an ethical approach
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emilybell jbenton TowCenter I talked a little about why ad tech specifically drives that strategy in a thread recently. Chronotope/1276163320874258440?s=19