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pbannist I agree that reducing partnerships massively is a big important step. But enforced contracts seems a hopeless cause, they haven't worked up to this point and the lack of visibility into ad tech systems means there is rarely any way to catch uncontrolled data consumption.
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pbannist Also... I think email attached IDs are unwise in general. It seems that this is an inevitable place a lot of ad tech is going until either tech or regulation shuts it down.
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pbannist While I understand your concerns about the Privacy Sandbox proposals, I think we're going to need cadres of users over individually IDed ones to really move forward. I think that's far better than trying to individually ID people and a lot more respectful. But beyond that...
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pbannist I think if we're trying to compete on IDing people and their indiv. interests across a large number of sites we are inevitably competing with Facebook and other social media sites. I think it is better to go an entirely divergent route, b/c that's a competition we can't win.