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In reading about Quartz I'm reminded of Forbes, and that in turn reminds me of how annoyingly often publishers chase the business models of companies that turn out to be financial failures. wsj.com/articles/quartz-is-put-on-the-block-just-two-years-after-sale-11602034051?redirect=amp#click=https://t.co/1uYOPcIMLI
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I would bet that together Forbes and Quartz represent a significant majority of the times publishing executives / business managers mentioned a competitor's name in a planning meeting over the last 8ish years.
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That is, of course, not a reflection on their journalism, or even a significant majority of employees, but it is notable that you'd likely have been far better off going your own way strategically then learning anything from either company's biz side.